What if we put a giant model shark in a sparkly rainbow swimsuit?
Like many great ideas, the pitch for Progress Shark - a recent Australian viral sensation - was equal parts "ridiculous" and "brilliant".
The Australian Museum wanted to create a vivid and unique sign to welcome hundreds of thousands of visitors to Sydney as the city hosts the month-long World Pride festival from Friday.
And - somewhat serendipitously - they already had a 10m great white, or white shark, displayed in front of the museum, on one of the city's busiest intersections. บาคาร่า 77
"We went: 'Right, well how about we just cover it in a rainbow?'" says Amanda Farrar, head of the museum's pride committee.
The result, its creators say, is a queer celebration - a bold, colourful, and tasselled homage to lycra.